★ Serving It Right Certificate

What is Serving It Right (SIR)?
What is the purpose of serving it right?
Developed to reduce service-related alcohol problems.

Who created serving it right?
Partnership of provincial government and hospitality industry.

Who needs SIR certificate?
  • Licensees, managers, and servers in many types of establishments where liquor is served or sold directly to the public must have SIR certification including:
  • Food primary establishments (all servers);
  • Liquor-primary licensees, managers, servers and bartenders;
  • BC Government Liquor stores (all managers and store staff);
  • Private liquor store licensees, managers and sales staff;
  • Duty Free stores (managers and staff—except ship chandlers);
  • Wine stores (licensees, managers and staff—except at sacramental wine stores);
  • Rural agency stores (all agents and staff);
  • Liquor Primary Clubs (unpaid servers);
  • Aircraft (flight attendants serving alcohol on the ground);
  • some special occasion licence holders.
  • Special Occasion Licence events (of any type) with more than 500 people attending (licensees and managers).
  • Licensees, managers, servers, and bartenders at food primary licenses, liquour-primary licenses, special occasion licenses, catering licenses, anyone else who may serve alcohol.

Aside from critical information on the effects of alcohol on people, what other information does SIR provide?
preventing over-service

Which staff members must have SIR certification in a liquor-primary licensed establishment?
licensees, managers, servers, and bartenders

Which staff members must have SIR certification in a licensee retail store?
licensees, managers and sales staff

Which staff members must have SIR certification in food-primary licensed establishments where there is a restaurant lounge?
managers and all servers

What are the consequences of failure to meet SIR obligations?
LCLB can impose conditions, moderate licenses. Establishments may be allocated up to 50% of fault for damage done by intoxicated persons. they may have to pay up to all the damages if client unable.

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